mea44 Privacy Policy

This Privacy Policy (hereinafter "Policy") is issued by mea44 (hereinafter "mea44", "we", "us", or "our"), the operator of the online gaming and sports betting platform accessible at mea44.cam (hereinafter the "Platform"). This Policy governs how mea44 collects, processes, uses, stores, and protects the personal data of individuals who access or use the Platform (hereinafter "Player", "User", "you", or "your").

mea44 is committed to processing personal data responsibly, transparently, and in accordance with applicable international data protection standards. By accessing the Platform, registering an account, or otherwise engaging with our services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.

This Policy should be read in conjunction with our Terms & Conditions. In the event of conflict between this Policy and the Terms & Conditions, the Terms & Conditions shall prevail to the extent permitted by applicable law.

The following terms shall have the meanings assigned to them when used in this Policy:

mea44 collects only the personal data that is reasonably necessary to deliver the Platform services, comply with our regulatory and licensing obligations, and maintain account security. The categories of data we collect include, but are not limited to, the following:

3.1 Account Registration Data

• Full legal name as it appears on your government-issued identification document;
• Date of birth (used for age verification — you must be aged 21 or above);
• Residential address, including city (e.g., Kuala Lumpur, Petaling Jaya, Penang, Johor Bahru, Shah Alam);
• Email address and mobile phone number;
• Chosen username and encrypted password.

3.2 Identity Verification (KYC) Data

• Copy of government-issued photo identification: Malaysian IC (MyKad), Driver's Licence, or Passport;
• Proof of address: utility bill, bank statement, or official correspondence dated within three months;
• Selfie photograph holding your identification document (for liveness verification purposes);
• Source-of-funds documentation if required by our AML compliance programme.

3.3 Financial & Transaction Data

• Deposit and withdrawal transaction records, including amounts (in MYR and cryptocurrency), dates, and payment method references;
• Payment method identifiers: bank account numbers (masked), e-wallet phone numbers (masked), or cryptocurrency wallet addresses associated with your transactions on Touch 'n Go, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong, or crypto channels;
• Wagering history, game session data, and betting records.

3.4 Technical & Device Data

• IP address and geolocation data (country/region level);
• Device type, operating system, and browser information;
• Session timestamps, login history, and Platform activity logs;
• Cookies and similar tracking data (see Section 10).

3.5 Communications Data

• Content of live chat transcripts, email correspondence, and support ticket submissions;
• Records of promotional communications you have opted into or opted out of.

mea44 collects Personal Data through the following channels:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support, or respond to a survey or promotion;
• Automatically through the Platform — through cookies, web beacons, session logs, and similar technologies when you access or navigate the Platform;
• From third-party service providers — including KYC verification partners who confirm your identity, payment processors who confirm transaction status, and fraud detection services that flag suspicious activity;
• From publicly available sources — including publicly accessible databases used for AML screening and sanctions checking.

mea44 processes your Personal Data on one or more of the following legal grounds, depending on the nature and purpose of the processing:

mea44 uses your Personal Data for the following purposes:

• Account Management: Creating, maintaining, and securing your account; processing login authentications; managing account tier and loyalty rewards status;
• Service Delivery: Processing deposits and withdrawals via Malaysian payment methods (Touch 'n Go, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong, Boost, GrabPay) and cryptocurrency channels; providing access to games, live dealer tables, and sports betting markets;
• Identity Verification & Compliance: Conducting KYC checks as required before processing withdrawals; performing AML screening; verifying that all users are aged 21 and above;
• Fraud Prevention & Security: Detecting and investigating suspicious account activity, unauthorised access, bonus abuse, multiple account operation, and other forms of fraud or policy violation;
• Customer Support: Responding to your enquiries, resolving disputes, and providing assistance with account, payment, or game-related matters;
• Marketing Communications: Sending you promotional offers, bonus notifications, and Platform updates where you have provided consent. You may unsubscribe at any time;
• Platform Improvement: Analysing anonymised usage patterns to improve Platform features, game selection, and user experience;
• Legal & Regulatory Obligations: Retaining transaction and identity records for the periods required by our licensing jurisdiction; responding to lawful regulatory or law enforcement requests.

mea44 does not sell, rent, or trade your Personal Data to unaffiliated third parties for their own commercial purposes. We may share your data only with the following categories of recipients, and only to the extent necessary for the stated purpose:

• Payment Service Providers: Malaysian banks and e-wallet operators (Maybank, CIMB, Public Bank, Hong Leong, Touch 'n Go, Boost, GrabPay, DuitNow, FPX providers) and cryptocurrency payment processors receive the minimum data required to execute and verify transactions;
• KYC & Identity Verification Vendors: Third-party identity verification services that process your submitted identification documents and selfie photographs on our behalf under strict data processing agreements;
• Fraud Prevention & AML Partners: Services that cross-reference account data against sanctions lists, politically exposed persons (PEP) databases, and fraud watchlists as required by our licensing obligations;
• Cloud Infrastructure Providers: Hosting and data storage providers that process Platform data on our behalf under contractual data protection obligations;
• Regulatory & Law Enforcement Authorities: Where we are under a legal obligation to disclose data to a competent authority, gaming regulator, or law enforcement body in connection with a lawful investigation;
• Corporate Transactions: In the event of a merger, acquisition, or sale of substantially all of mea44's assets, your data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

All third-party Data Processors engaged by mea44 are bound by contractual obligations requiring them to process your data only on mea44's instructions and to implement appropriate technical and organisational security measures.

mea44 operates internationally and may transfer your Personal Data to, or process it in, countries other than your country of residence. Some of our service providers and infrastructure partners are located outside Malaysia and the jurisdiction of our primary licence.

Where we transfer Personal Data internationally, we take steps to ensure that appropriate safeguards are in place, which may include:

• Contractual data protection clauses incorporated into our agreements with Data Processors;
• Transfers to jurisdictions recognised as providing an adequate level of data protection;
• Technical measures such as encryption in transit and at rest to protect data during transfer.

mea44 retains your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention schedule applies:

Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised such that it can no longer be attributed to an identifiable individual.

mea44 uses cookies and similar technologies (including web beacons and local storage) on the Platform. A cookie is a small text file placed on your device when you access a website. Cookies allow the Platform to remember your preferences and provide a consistent, functional experience.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies that keep you logged in and security cookies that prevent cross-site request forgery. These cannot be disabled without materially impairing Platform functionality;
• Functional Cookies: Remember your preferences such as language selection, currency display (MYR), and game category settings to personalise your experience;
• Analytics Cookies: Used by mea44's internal analytics tools to understand aggregate usage patterns — which sections of the Platform are most visited, average session durations, and technical error rates. All analytics data is aggregated and anonymised;
• Security Cookies: Used to detect and prevent fraudulent logins, multiple account creation, and suspicious session behaviour.

mea44 does not deploy third-party advertising or behavioural tracking cookies that follow you across unrelated websites. You may adjust your cookie preferences through your browser settings, though disabling strictly necessary cookies may affect Platform functionality.

Subject to applicable law and mea44's legitimate operational requirements, you have the following rights in relation to your Personal Data held by mea44. To exercise any of these rights, contact our support team at support@mea44.cam. We will respond within 30 calendar days.

mea44 implements appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security measures include, but are not limited to:

• Encryption in Transit: All data transmitted between your device and our Platform is encrypted using TLS 1.2 or higher (256-bit SSL). Payment data submitted via Malaysian banking channels (Maybank, CIMB, Public Bank, etc.) is transmitted over equally secured connections;
• Encryption at Rest: Sensitive data, including KYC documents and financial records, is encrypted at rest in our data storage systems;
• Access Controls: Strict role-based access controls ensure that only authorised mea44 personnel with a legitimate business need can access Personal Data. All access is logged and audited;
• Two-Factor Authentication: Internal systems access by mea44 staff requires multi-factor authentication. We also offer 2FA to Players for account login;
• Regular Security Assessments: Periodic vulnerability assessments and penetration testing are conducted on Platform infrastructure;
• Data Breach Response: mea44 maintains an incident response plan. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify affected users without undue delay.

While mea44 takes all reasonable precautions, no data transmission over the internet is completely secure. You acknowledge that you transmit Personal Data at your own risk and are responsible for maintaining the security of your account credentials.

The mea44 Platform is strictly intended for individuals aged 21 years and above. mea44 does not knowingly collect Personal Data from individuals under the age of 21. Age verification is a mandatory step of the account registration and KYC process.

If mea44 becomes aware that Personal Data has been collected from a person under the age of 21 without verified parental consent, we will take immediate steps to delete that data and close the associated account. If you believe that a minor may have accessed the Platform or provided Personal Data without authorisation, please contact us at support@mea44.cam immediately.

The mea44 Platform may contain references to or integrations with third-party services including payment gateways (Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong Connect) and cryptocurrency networks. mea44 is not responsible for the privacy practices of these third-party services.

When you initiate a deposit or withdrawal through a third-party payment channel, your interaction with that channel is governed by the privacy policy of the relevant payment service provider. We recommend reviewing the privacy policies of any third-party services you interact with in connection with your mea44 account.

mea44 reserves the right to update, revise, or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform features. When material changes are made, we will notify you through a prominent notice on the Platform or by email to your registered address, and the "Last updated" date at the top of this page will be revised accordingly.

Your continued use of the Platform following the publication of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you should cease using the Platform and request account closure before the changes take effect.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data by mea44, please contact our Data Protection team through the following channels:

For information about responsible gambling data protection (e.g., self-exclusion records), please visit our Responsible Gambling page. For general account terms, please see our Terms & Conditions.